Contempo Museum App / UX Process


The Problem

Have you ever been in a museum or come across a work of art that has made you ask, “Why is THAT art?” And then you listen to an audio tour, or a friend tells you a little bit about it, and suddenly you start to see the work in a whole new light

That is the power of information when it comes to looking at art. Unfortunately, most people don’t have someone walking beside them explaining every artwork they see, and only 10% of visitors take the audio tour when visiting a museum. So what happens when most people see an artwork that they don’t understand? What do they do?

They don’t look at….

It has been documented over and over again that when people are faced with artwork they do not understand, they just walk by it.
 
 

The Solution

The Contempo Museum App is an engaging iPad application aimed at providing museum fans an informational understanding of the Principles of Design.

Why the Principle of Design? They are universal guidelines that help the mind and the eye make sense of what it is seeing, they also gives a context for approaching and unravelling art, and lastly, every good artist and designer takes them into consideration when creating, so they are extremely important to know.

In a survey of 215 people, only 20% had taken a class where they learned about the principles of design, so most people do not have the basic understanding of these formal aesthetic codes. The Contempo Museum App will offer a visual representation of such codes and the viewer can then apply this knowledge to other artworks.

 
 

 

Market Research

I began my research by looking at museum statistics to better understand people’s habits and behaviors when looking at art. I also looked into tablet statistics and also the use of tablets as vehicles for looking at art. I interviewed and sent out surveys to learn about people’s knowledge of the principles of design.

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Audience

Based on my research, I created my primary and secondary audiences and user personas.

 
 
 

 

Sketches

I wanted to explore how the principles of design would overlay the artworks, so I developed this high-fidelity prototype and I experimented with a horizontal layout. It was built using CSS, HTML5 and jQuery Mobile. I decided that a vertical layout would work better for the project.

 
 

 

Data Organization

 

 

Explorative Prototyping

I wanted to explore how the principles of design would overlay the artworks, so I developed this high-fidelity prototype and I experimented with a horizontal layout. It was built using CSS, HTML5 and jQuery Mobile. I decided that a vertical layout would work better for the project.

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