Contempo Museum App / UX Process
Have you ever been in a museum or come across a work of art that has made you ask, “Why is THAT art?” And then you listen to an audio tour, or a friend tells you a little bit about it, and suddenly you start to see the work in a whole new light
That is the power of information when it comes to looking at art. Unfortunately, most people don’t have someone walking beside them explaining every artwork they see, and only 10% of visitors take the audio tour when visiting a museum. So what happens when most people see an artwork that they don’t understand? What do they do?
They don’t look at….
The Contempo Museum App is an iPad application aimed at introducing museum visitors to the Principles of Design.
Why the Principle of Design? They are universal guidelines that help the mind and the eye make sense of what it is seeing, they also gives a context for approaching and unravelling art, and lastly, every good artist and designer takes them into consideration when creating, so they are extremely important to know.
In a survey of 215 people, only 20% had taken a class where they learned about the Principles of Design, so most people do not have the basic understanding of these formal aesthetic codes. The Contempo Museum App will offer a visual representation of such codes and the viewer can then apply this knowledge to other artworks.
I began my research by looking at museum statistics to better understand people’s habits and behaviors when looking at art. I also looked into tablet statistics and also the use of tablets as vehicles for looking at art. I interviewed and sent out surveys to learn about people’s knowledge of the principles of design.
There are approximately 850 million visits each year to American museums, more than the attendance for all major league sporting events and theme parks combined. Americans from all ranges of income and education visit museums.
The primary target audience are museum visitors that are at the museum for entertainment reasons, social interaction and as a leisure activity while traveling.
Early on, I needed to explore how the principles of design would overlay the artworks, as well as decide the layout of the app. I started on paper and quickly realized that because the app was so dependant on interactions, I need coded prototypes to test with. I first developed a high-fidelity prototype with a horizontal layout. After playing with it, I decided that a vertical layout would work better for the project.
Final Logo Design