An iPad application for museum visitors that encourages them to learn about and interact with the Principles of Design found in artworks.
Market Research in Support of Thesis Idea
My thesis began with research into museum visitor motivation and expectations, along with SF MOMA visitor numbers, in order to support the argument for the original idea.
Then came deeper research into current and future trends in museums. See the full presentation here.
Sample Interview Data
An important part of my research was field interviews, which included visitors to the museum and art professionals. Read the full report here.
The personas that were developed based on the research.
Three stages of paper prototypes starting with the early ones on the bottom, the middle one shows more refinement and the top one is from the latest iteration.
These were the first round of wireframes for the main user flows. This version has several sections besides the Principles of Design, including information on the artist and a section that asked for the users response to the artwork
UX task plan for formal testing on the wireframes and some card sort testing photos. Based on user feedback I received, I decided to remove all the section other than the one that focused on the Principles of Designs in the artworks.
In order to explore how the Principles of Design overlay the artworks, I developed this prototype. It was built using CSS, HTML5, JQuery Mobile & JQuery UI. See the entire project here. (Please note this layout is built for iPad screen size.)